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Variable Data Printing
Variable Data Printing (VDP) also called Variable Information Printing, Personalized Printing, or Database Publishing is used to customize each document within a run of digital printing. VDP enables the "mass-customization" of documents as opposed to the "mass-production" of a single document (using offset lithography). Instead of mass-producing a "static" document that will deliver just one message to 10,000 customers, for example, Variable Data Printing could be used to generate 10,000 unique documents with customized messages for each of those 10,000 people. VDP is used by marketers who need to custom-tailor highly relevant messages to each individual in a marketing campaign. In one-to-one (1:1) marketing, variable data printing is used to customize direct marketing or marketing collateral because the text, images, graphics and offers can be "varied" within each separate document to best meet a customer's wants and needs. Variable Data Printing can only be accomplished with digital printing. The finished quality of a customized, full color document is excellent, with a look and feel comparable to conventional offset using the Ricoh C901 Graphic Arts Edition. Pacful, Inc. has one of the most advanced production facilities to support its" VDP" programs. Our expertise extends to the binding, finishing and fulfillment workflows that are required to ensure quality, competitive pricing, and always meeting our customer's expections.
Customized Documents/Brochures/Collateral Pieces
Variable Data Printing (VDP) also called Variable Information Printing, Personalized Printing, or Database Publishing is used to customize each document within a run of digital printing. VDP enables the "mass-customization" of documents as opposed to the "mass-production" of a single document (using offset lithography). Instead of mass-producing a "static" document that will deliver just one message to 10,000 customers, for example, Variable Data Printing could be used to generate 10,000 unique documents with customized messages for each of those 10,000 people. VDP is used by marketers who need to custom-tailor highly relevant messages to each individual in a marketing campaign. In one-to-one (1:1) marketing, variable data printing is used to customize direct marketing or marketing collateral because the text, images, graphics and offers can be "varied" within each separate document to best meet a customer's wants and needs. Variable Data Printing can only be accomplished with digital printing. The finished quality of a customized, full color document is excellent, with a look and feel comparable to conventional offset using the Ricoh C901 Graphic Arts Edition. Pacful, Inc. has one of the most advanced production facilities to support its" VDP" programs. Our expertise extends to the binding, finishing and fulfillment workflows that are required to ensure quality, competitive pricing, and always meeting our customer's expections.
FAQ
Why should I use customized print?
Variable Data Printing enables you to custom-tailor and personalize the content in your documents to be relevant, unique and specific to the needs of your audience.
The more relevant your message is to each customer, the higher the response rate will be for each marketing campaign.
As your response rates increase, so will the return on investment (ROI) for your marketing programs.
Truly effective one-to-one or CRM marketing requires customized print in addition to the other customized channels (email, Web, call center, face-to-face) you use.
Variable data printing = offline CRM marketing
What services does Pacful, Inc. offer?
Program design for relationship-based marketing efforts
Digital workflow analysis and design
Project Management, from implemetion through success
Oversee, plan and manage with the customer through each stage of an event-triggered or multi-channel campaign
Data:
Integration of real-time data streams and database connections
Application development and training of program with the customer
Creative:
Variable Data document design for customization
Content development for usage in other media such as email
Digital content management
Production and Delivery:
Document production and delivery for high quality print, email and Web usage
Solutions developed to ensure 100% document integrity including bindery, fulfillment, e-commerce, and storage
Measurement:
Establish ROI measurements for each program
Collect responses through multiple response paths (print, email, Web, call center)
Measure and report performance
Pacful, Inc. will work alongside you to achieve the highest results
Work together to achieve your business objectives
Demonstrate and measure the return on investment (ROI) for your marketing dollars
Dramatically increase the effectiveness of your marketing campaigns
Strengthen your customer relationships by building and increasing loyalty
Streamline and automate tasks, giving you back valuable resources
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